Were you involved in any black hat techniques? Well you might be in trouble.
From SearchEngineWatch: “Penguin is now part of Google’s core algorithm, penalizing websites that use various black-hat link schemes to manipulate search rankings.”
What’s the key takeaway? Firstly, penguin now runs on real time; in other words, if you use any grey or black hat techniques, chances are you would be caught red handed very quickly. Secondly, instead of penalizing whole websites, Penguin issues ranking penalties to individual pages of a website.
Gone are the days of private blog networks or exact match domains. SEO has just become best friends with brand and content marketing!